L.V. (Louis Vuitton) – luxury leather luggage, French fashion designer. I think nobody will miss this brand, especially Hong Kong people and Japanese. They all love these 2 alphabets. I was at their main boutique on Avenue Champs-Elysées today, (‘window’ shopping around). When I went inside the shop, stylist Handbags ,wallets, key holders, sunglasses, shoes…etc, your mind and your wallet would start flying out from your body. I saw Chinese, Japanese, Taiwanese everywhere…showing their passports (foreigners can get 12% tax refund by showing their passports) and credit cards. Near me, a wife was choosing 2 handbags, her husband had chosen some ties and belts, their sales presented the wife more bags with different styles, husband said ‘oh, that’s enough, please stop showing her more bags.’ (his ‘That’s enough’ meant 2000 to 3000 euros at least). On the other side of the shop, 5 kids were quarreling and screaming while their mother was looking around, other clients were being disturbed, thus one of the security guys asked them leave.

Their sales will serve you coca, coffee or champagne with a cuty small tray. When one of the sales is serving you, he/she will not serve the other clients. They have a lift with 3 doors, each door brings you to a different level of the building. I was looking around and wondering their reason for success. Why people thinks they become ‘High Class’ when they are carrying LV bags? Why people are willing to pay their 2 months salary for a LV handbag ? L.V. has a long history (since 1854), excellent service, excellent marketing and promotion.

While I was at the main entrance and leaving the shop, a young sales girl was saying ‘Hello’, Good-bye’ politely to each customer, most of them did not really care about her. I heard she whisper to her colleague who standing near her : ‘Keep smiling …’        Shazy